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Ester Venouziou

By Tiffany Razzano
Published Sept. 16, 2016

Growing up in Brazil, Ester Venouziou and her family only shopped at local businesses. At the market, they could find everything they needed from produce and meat to clothing.
At the end of these shopping trips, Ester and her sister would be allowed to stop to buy books and comics. “It was like our reward,” she said.
Her parents also owned a business, a fabric store, Importadora Jenny, with three locations. As a child, Venouziou would accompany them to the store, helping them wrap purchases. Later, after the family moved to New Jersey when she was 12 years old, her parents switched gears. Rather than running their own shops, they represented Brazilian fabric companies in the United States, working hard seemingly around the clock.
This had a profound effect on their daughter. “I didn’t want to own my own business,” she said. “I saw my parents working all the time. That wasn’t what I wanted. I wanted to go to work and come home.”
She headed to Boston University, where she studied journalism and psychology. When she graduated, she came to Florida for work. First bouncing back and forth between newspapers in Jacksonville and Fort Lauderdale, and then landing in Gulfport in 2003. She moved to the area to work for the then St. Petersburg Times as a copy editor and designer, also doing a bit of writing for the paper.
In 2008, her parents traveled from New Jersey to visit her. While Venouziou was at work, her parents would keep themselves busy by going to the mall or eating at chain restaurants. She asked them why they didn’t frequent, instead, some of the many local, independently owned businesses. They told her that they simply didn’t know where to go. “If you go to Olive Garden, you know what you’re going to get,” she said. “It may not be a great meal, but you know what to expect.”
Personally, she had been interested in supporting local businesses since the late 1990s, during her second move to Fort Lauderdale. She had lived there in the early 1990s, but when she returned in 1999, she discovered that many of the smaller businesses had closed down and were replaced by national chain stores. “The whole feel [of the city] changed,” she said. “It didn’t feel like Fort Lauderdale. It just felt like every other place.”
So she made her parents a list of suggestions for Gulfport and St. Petersburg. Where to eat. Where to shop. Where to visit.
She posted her list on Facebook and friends suggested their own ideas. The list grew and Venouziou began to organize the businesses by category. Then she decided to create a simple website where she posted her lists and included information about each business.
This is how LocalShops1 was born. “I really didn’t know what I was doing,” she said. But it was fun for her, a passion, really, and she recognized the importance of supporting locally owned businesses. Initially it was more of a hobby for her, though, and often, she’d lose money on the endeavor. “I was just having fun,” she said. “I was losing money, but I didn’t care. I was just having fun. Instead of going shopping, I was spending it on the business.”
She founded LocalShops1 just as the “buy local” movement was starting to get off the ground nationally. When she first turned her personal focus to small businesses nearly a decade earlier, “it wasn’t really a thing,” she said.
This was before the recession hit, though, changing everything. “It made people think about being loyal to local companies, and a lot of people were starting their own businesses,” she said. “They were laid off and looking for a job and there weren’t any.”
Then, in 2011, Venouziou was laid off from the Times. So she decided to focus full time on LocalShops1. “When I got laid off, I was like, ‘I can’t lose money. I can’t support this,’ ” she said. “That helped me get more organized and it helped make LocalShops1 better.”
Around this same time, American Express launched its Small Business Saturday campaign, which supports shopping at local businesses during the winter holidays. That not only helped the “shop local” movement on a national level, but also put more attention on LocalShops1.com.
Venouziou and her team at LocalShops1 have certainly done their research. According to their website, dollars spent at local indie shops are more likely to stay within the local economy. They refer to a report by the Tampa Independent Business Alliance, which says that if all taxable purchases made in Hillsborough County on an average November shopping day were made at local businesses, it would have a $28 million impact on the local economy.
So she refocused her grassroots mission of promoting and supporting locally owned businesses. She put together an informal advisory council comprised of small business owners she trusted. “I wanted them to give me an idea of what they want as businesses,” she said. “Why would they waste their time doing something they don’t care about just because I think it sounds cool?”
She tightened up the membership structure offering a variety of services to businesses, artists and non-profits at various levels. It didn’t take long for her membership to grow. In 2011, she had around 150 members. Today that number stands around 350. “It feels like it’s more stable. They’re staying longer,” she said. “Looking back, I don’t think I was servicing people as much as I could have been.”
Venouziou also revamped events. Prior to her focusing on LocalShops1, events were held sporadically. She began offering networking events on a monthly basis. (The next one is Oct. 13 at Rococo in St. Petersburg.) These free networking meetings are open to the public as well as local businesses.
She also launched three signature events. Shopapalooza, inspired by Small Business Saturday, takes place at St. Petersburg’s South Straub Park. Typically, she’s held the event, which features more than 100 local vendors, the Saturday before Thanksgiving. This year, she’ll hold it two Saturdays: Nov. 19 and 26.
In August, they hold the Best in the Biz awards, to coincide with LocalShops1’s anniversary, and each spring is the Top Local Chef competition. And two and a half years ago, Venouziou launched the Live Local! magazine, featuring LocalShops1.com’s members.
Her latest endeavor is a LocalShops1 pop-up shop in Gulfport, which opened earlier this month. The bungalow features a front space which is rented out to a different artist or small business on a monthly basis for $300-400, depending on the time of year. “They come and go as they please,” she said. “I tell them to treat it like their own shop.” So far, the space is booked through February, aside from January.
There’s also space in the center of the store available for rent during First Friday and Third Saturday art walks and the weekly Tuesday market. “Think of it like vendor space at an event, but it’s indoors,” she said, adding that there is some outdoor space available as well.
Pop-up stores like these are popular in larger cities, like New York, she said. And it’s just another way to showcase local talent and businesses, she added. “I’ve been reading about them in other cities and thought I could do one here, on a smaller scale, obviously, based on my budget,” she said.
If this goes well, she’d like to open similar shops in other communities in the Tampa Bay area. It would need to be a walkable community, she said. “I don’t see this working on U.S. 19 anywhere,” she said. But she’s eyeing St. Petersburg, particularly in the Warehouse District, and says communities like Dunedin and Safety Harbor would be perfect for shops like these.
She’d also like to increase LocalShops1’s presence in Tampa, but needs to find the right partner to represent the company on that side of the bridge. “I’d like to be more in Hillsborough, but it’s hard to be over there, too,” she said. “I can’t be everywhere and I haven’t found somebody to represent us in Hillsborough yet, basically to be me over there.”
So for now, she focuses on her Pinellas County endeavors with one goal in mind. “I just want to get shoppers to get to know the businesses better,” she said.

The City of Tampa’s Unfair Storm Water Solution

From As We Heard It, by Patrick Manteiga
Printed Aug. 21, 2015

We have continued to meet with City officials, City Council members and others to understand the City’s proposed Storm Water Utility’s Capital Improvement and Maintenance Program and its associated large fee increase.
We are disturbed by our conclusions and strongly believe that Tampa property owners have been incorrectly charged for the past 12 years and that the old fee structure’s failings will only be magnified by the new proposal.
In its present form, the City Council must vote against it, as the City’s methodology for fee collection and determining each property owner’s fair share are not defendable in court by its own standards.
We are disappointed by this utter mess and lack of oversight over the years from which it was created. This plan is devoid of accountability, ignores science and shows a complete disinterest from staff and the mayor in creating a fair and equitable system.
They’ve squandered this community’s unity by proposing this unfair system. The public is ready to pay more for permanent fixes to local flooding. This plan is so bad and ripe for a successful legal challenge that it would be fiscally irresponsible to pass it, no matter how great the desire to fix our storm water problems.
Here is the biggest of many problems.
The City chose in 2003, and is following the same program now, to fund the storm water improvements by imposing a special assessment on properties. To use this form of fee collection, the City must confer a “special benefit” to “each property being assessed” and “the costs assessed must be fairly and reasonably apportioned among the properties that receive the special benefit.”
The cost should be apportioned fairly and reasonably “among government and non-government parcels.”
The City uses a unit called ESU or ESFIA to express a certain amount of storm water runoff that is expected to be generated by a certain amount of impervious surface (roof, paved driveways, paved porches, sidewalks, etc.).
The City is supposed to calculate all the ESUs in the city or storm water basin of private and government property. To determine the amount to charge for each ESU, the City must divide the number of ESUs into the amount of money needed to fund the capital improvement or maintenance, the cost of billing property owners, financing and other costs, factoring in the number of years the program will be in effect.
The City failed to calculate the amount of ESUs on government property. The City is not counting highways, roads and streets owned by the City of Tampa, Hillsborough County and the State of Florida, even though the ordinance is clear – “A storm water fee may be levied on and collected from all government property that is developed property within the storm water service area to fund all or a portion of the storm water service cost … “
The consultants who built the case for this type of fee were also clear when they wrote, “… recommend the fair and reasonable apportionment of cost among both government and non-government parcels that are benefitted.”
By not calculating the amount of ESUs on all government property, the City has falsely inflated the cost of an ESU. This is where the imbalance we’ve been writing about the past two weeks occurs between low-income, low-value areas of town vs. high-income, high-value sections.
If the government were to calculate the correct number of ESUs and the appropriate price, 30 to 50 percent of the total fees would likely come from government property.
This means these fees would be paid from general revenue, which in the City’s case comes mostly from property taxes. This spreads the burden of storm water cost for government land to more Tampa property owners and businesses. Their share of these costs is based on the value and use of their property. The rich pay more, the poor pay less and non-profits pay nothing.
This balances against the way the City calculates the storm water assessment for private property. The City only calculates the fee based on impervious surfaces. Low-value buildings are charged as much as high-value buildings of the same roof size. A million-dollar condo in a high-rise pays a lot less than a $150,000 West Tampa home and non-profits will pay the same rate as everybody.
Last year, the City was billed and paid $207,255 for storm water fees. That covers 5,757 ESUs, or 19 million square feet of impervious surfaces. The City admits this number includes no roads. The City has 2,800 paved lane miles. With an average of a 10-foot width, that’s 148 million square feet, or 44,664 ESUs. The City should have been billed at least $1,607,904 more and the amount billed as storm water fees to private-property owners should be $1,607,904 less.
This is under the old rates. Under the new proposal, the disparity of funding from property taxes (progressive taxation) to storm water fees for private property (regressive taxation)would be significantly higher if the City continues to violate the rules. The annual cost of one ESU could be as high as $98.04, making the storm water fee for government roads $4,378,858.
There is a host of other problems.
The capital funding scheme lumps 80 percent of Tampa into one basin and each property in that basin should receive a “special benefit.” This really can’t be justified since the total cost of the projects will vary so greatly depending on which area of Tampa is being fixed. The benefit also varies greatly from neighborhoods that routinely flood vs. areas that never flood.
Here are assumptions in the resolution used to justify this one-rate-for-everyone approach that are false.
• The Central and Lower Basin area is a huge district that the City states will derive a “special benefit” from the improvement paid for by the fee based on the fact that each property is hydrologically connected to the City’s storm water systems. The City would have a difficult time proving that the assessed fee per property is associated with the level of the “special benefit” received.
Dividing the city into three, four or five districts allows the benefits to more closely match costs. Even the maintenance fee should be calculated by the districts. The cost to maintain pumps and regular dredging of channels in South Tampa will raise the price-per-gallon of storm water moved to a consistently higher price than the systems of East Tampa and West Tampa.
East Tampa has minimal flooding problems and the ones it has are relatively inexpensive to rectify, as property is cheap for additional storm water retention ponds. The area is higher than other parts of Tampa so gravity, rather than pumps, can be used to transport storm water.
This one-size-fits-all investment in the storm water system isn’t likely to be reflected in increased property values or rental rates of East Tampa or West Tampa, but ending the flooding of South Tampa streets will add to property values, lower property repair costs, add value to rentals and increase the enjoyment on use of one’s property.
The City is already divided into 39 storm water sub-basins. The data and maps exist to divide Tampa into districts that make sense so costs of projects can be more accurately reflected by the ESU rates.
• “Property owners are experiencing an increase in the amount of standing water following a rain event.” Not true. Flooding has decreased in Ybor City and many parts of East Tampa. South Tampa has had areas that have always flooded. Some areas might have worse flooding during a typical storm, but some of that is caused by local road construction and is temporary. The City has no study to back its statement.
• “Storm water improvements are necessitated by the existence of impervious area.” Storm water runoff comes from pervious and impervious surfaces. This is a scientific fact. The digging of ditches and retention ponds happens on golf courses, farms and pastures to drain the land after heavy rainfall. Runoff from yards and other green spaces can be generally more harmful as a discharge if untreated than runoff from a roof. Runoff from pervious surfaces often carries fertilizers, pesticides, silt and organic matter. This nitrogen-rich runoff causes algae blooms in our lakes, rivers and bay, killing fish and harming sea grasses.
When yards and fields are saturated, as they are now, they are incapable of absorbing water. In this soaked state, storm water flows from pervious and impervious surfaces at almost the same rate.
Sarasota uses impervious and pervious square footage to calculate runoff. One ESU of impervious surface is equal to .148 ESU for pervious surfaces. Sarasota doesn’t ignore the science but uses it to more accurately measure the storm water impact that property owners are billed.
• “It is fair and reasonable to impose the Storm Water Improvement Assessments only against Developed Property containing 100 square feet of impervious area.”
All parcels should receive a charge for the reasons stated above. Every parcel, whether it has impervious area or not, should be charged a fee. Additionally, all land in Tampa has been developed or modified from its original state, therefore it is all developed.
• “The cost of measuring or verifying the impervious area for each individual single-family parcel greatly exceeds any benefit to be derived from individual measurement and verification.” The City has a responsibility to make its bills as accurate as possible. The Property Appraiser’s data has lots of detail and should be robustly used. If requested, the City should check its facts.
Currently, the City makes a property owner prove that the City’s guesstimate is wrong and the City will only accept a survey by a professional land surveyor or an engineering report by a professional engineer. That high and expensive level of proof from an agency that sees no financial “benefit to be derived from individual measurements.”
There is also a dangerous provision in this proposed resolution that allows the Storm Water Department to impose the storm water improvised assessment at a higher or same rate if the City Council tries to reduce the fees later on. This point should be weighed carefully by Council. Once you pass this 30-year fee, there is no going back.
The City also needs to rework the portion of the ordinance that gives some properties a 100-percent credit for having their own storm water collection and retention systems. The rules don’t address regularly recertifying private storm water systems to prove they function as originally designed. Fees for their credit applications need to cover staff costs to randomly visit sites and verify no runoff leaves the properties.
We normally don’t use so much ink for one subject , but the Tampa Tribune and Tampa Bay Times have abandoned their responsibility to expose this issue and to advocate for fairness. Their absence compelled us to step up our coverage.
The next, and final, hearing on this huge storm water fee increase of 400 percent will be during City Council’s meeting in old City Hall on Thursday, Aug. 27, at 9:30 a.m.

The Case Against Go Hillsborough

From As We Heard It
by: Patrick Manteiga
Originally published July 17, 2015

Two weeks ago, this column endorsed a “No” vote on the Go Hillsborough half-penny sales tax increase for transportation. It was the first time in our long memory of our history that La Gaceta endorsed against a sales tax, property tax or special assessment increase when the money was to be used for a range of improving public infrastructure including transportation, schools, public safety, sports facilities, environmental lands, sewer, water and/or storm water.
One week ago, we met with County Administrator Mike Merrill on this topic. We listened to his pitch on why we should give our support. We came away unmoved. We shared with him that we think the plan was designed to appeal to the area’s far right. That it was a transportation plan to appease those who frowned on investing in all forms of mass transit. The plan embraces more roads, wider roads, faster roads and roads for the rich as the only answer to Hillsborough County’s future transportation needs. We told him in spite of the plan’s design, the far right would fail to support it and that he would lose the normally dependable support of the left.
Go Hillsborough’s polling was wrong. A vote on the half-cent tax increase will go down in flames.
Since then, the Tampa Bay Sierra Club added its name to La Gaceta’s as a progressive (that’s code for Left) voice in this community against this plan. We also have been joined by the Hillsborough Tea Party and the Libertarian Party of Hillsborough County. In its first few days, the plan lost the Left and the Right, with more to follow.
The Sierra Club released the following statement:
“Hillsborough County must address our long-ignored transportation troubles. We cannot meet the challenges of today or provide solutions for tomorrow without policies that control sprawl and create smart, sustainable growth.
“Sprawling development inflates the costs of infrastructure, especially roads. For decades, our county failed to control and direct growth. The result was bad for communities, bad for the environment and disastrous for transportation.
“Yet even as we struggle to overcome a legacy of sprawl, the County is considering expansion of the Urban Service Area to bring roads, water, sewer, fire, police and other services to the Manatee County line. Every expansion puts every solution to our transportation problems further out of range. Already inside the Urban Service Area we have 20,000 foreclosed “zombie” homes sitting empty, more than twice that many vacant lots, and more than 45,000 acres of available land. Hillsborough County should not expand the Urban Service Area.
“While Pasco County collects about 65% of the cost of transportation infrastructure through development fees, Hillsborough recovers less than 15%, leaving taxpayers to make up the difference. Hillsborough County taxpayers provide an average subsidy exceeding $10,000 for every new house. Before asking for a sales tax increase, Hillsborough County should require new development to pay its own way.
“The local option five cent gas tax adopted by Pasco, Manatee and almost half the counties in Florida would raise $25 million annually here, enough to cover the cost of our road maintenance. Hillsborough County should adopt the five cent gas tax to pay for road maintenance.
“Every sustainable solution must include a dramatically improved public transportation system. Cars and roads alone are the most expensive alternative. Whether or not the proposed new sales tax revenue would be sufficient to create a viable public transportation system is uncertain.
“Critically needed reforms require no referenda. The Sierra Club of Tampa Bay urges the Hillsborough County Commission to change development policy, increase development fees and adopt the local option gas tax before pursuing a sales tax increase.”
We strongly agree with the Sierra Club but feel they might be too diplomatic. It’s certain that the proposed transportation plan fails to put us on a path to public transportation. It only offers a small piece of the pie to improve the bus system and a non-guaranteed fragment for a demonstration rail project between TIA and Downtown.
Over 30 years, the guesstimate of the half-cent sales tax’s revenue is $3,525,000,000. The revenue would be divided by five governments.
Hart – $881,250,999 (25 percent)
Hillsborough County – $1,946,857,000 (55.23 percent)
City of Plant City – $60,630,000 (1.72 percent)
City of Tampa – $592,905,000 (16.82 percent)
City of Temple Terrace – $43,357,500 (1.23 percent)
There is and can be no guarantee that these governments will coordinate their transportation spending with the others. Consequently, instead of a master transportation plan for our community we will have five plans. Go Hillsborough hopes that Tampa, Hillsborough County, Plant City and Temple Terrace will share 10 percent of its money with HART to enhance the 25 percent piece of the tax allocated to buses. Why not just give HART a bigger piece of the pie?
Go Hillsborough also hopes that the City of Tampa will use a large piece of its pie for some sort of rail project between Downtown and TIA.
But why should Tampa use its money for rail while it has potholes and the County gets to use its money for potholes instead of rail?
Go Hillsborough will say that two-thirds goes to roads while the other third goes to mass transit. The guarantee is only a 75 percent roads/25 percent transit split.
The other big problem we have is the idea that a temporary sales tax is how the County wants to fund road maintenance. Road maintenance should be funded by recurring revenue. The County says it has a huge backlog of road maintenance that is hundreds of millions dollars.
The consultant says traffic is the most important issue concerning voters. That it far exceeds our concerns regarding crime, jobs and the economy. Yet, the County just announced $100,000,000 in additional revenues that will be used mostly for raises not roads. We understand that just two percent of the $100,000,000 will go to maintenance. That’s just wrong.
As Sierra Club pointed out, the Commission failed to pass a gas tax to pave roads and increase impact fees for new intersections and more lanes. A special temporary tax needs to be used to enhance our community infrastructure not band-aid the Commission’s failure to do its job.
This plan lays out a future where we continue to have a bus system that won’t meet the critical mass to provide a fast, far-reaching, 7-day-a-week, reliable mass transit system. It fails to plan and start the implementation of a light-rail system. Instead, it will add more roads and widen existing ones to service suburbs we have yet to build, and patch holes.
We reject that future for our community.
Merrill explained to us that this is the transportation plan the people want. This is the maximum they will pay and that they prefer a sales tax over a gas tax, property tax or impact fees.
He seems to believe it and bases his faith on Go Hillsborough’s work with our citizens in workshops, focus groups, telephone town halls, a poll and the 3,000 likes Go Hillsborough got on Facebook.
The consultants did not want to share the poll and its details with the press, but after a two-week wait, we now have it and we think Merrill is basing his opinion on some shady work of the consultants.
The poll is a mess and the plan cherry picks positive pieces while ignoring more telling data.
Go Hillsborough started its engagement with citizens in November, 2014. It had six small focus groups that lasted 90 minutes each. The groups gave Go Hillsborough a good feel for the direction of the conversation as it engaged more people. Some of the things learned we saw reported in the poll and included in the study’s conclusion, but one thing that was learned from the focus groups and never dealt with again should have spelled doom for passing a tax early on. The report reads, “We discussed the realities of the significant transportation revenue shortfall facing the County, cities and Hillsborough Area Regional Transit and the worsening, negative impacts it is having on quality of life and economic stability. We learned that focus group participants did not make a distinction between state and local projects. Their perception was that transportation funding is flowing and readily available because of the extensive construction on state roads currently underway. Additionally, they express fatigue with “too much construction.”
How does government convince voters to approve more taxes on the premise that it doesn’t have enough money when out area is saturated with road construction? The poll reported 34 percent think “traffic congestion” is the most important issue – a lot higher than second place “jobs and the economy” at 19 percent. But the poll failed to determine why. The question – if congestion got worse in the last five-to-10 years – came back with 78 percent saying yes. Once again, the “why” wasn’t pursued.
If the people think traffic congestion is caused by road construction, they aren’t likely to vote to fund more construction.
Our own driving experience is impacted every day by what seems like never-ending construction. It is the chief cause of the traffic congestion and delays in our driving.
The poll also shows that 95 percent of those polled believe taxes are either “much too high,” “somewhat too high” or “about right,” yet the poll later shows the contradiction of 53 percent supporting more taxes to “pay for traffic congestion relief.”
Go Hillsborough insists that a sales tax increase of a half-cent is the only type of tax voters will approve to fund transportation, but it’s obvious to people in the survey biz that the poll was designed to skew the numbers. The poll asked if one would oppose or support the following ways of generating new money to pay for “traffic congestion relief.” The three questions were phrased this way:
“12. Increase the county sales tax by one-half percent.
“13. Increase the county gas tax by five cents per gallon.
“14. Increase the property taxes equal to about six dollars per month for every 100 thousand dollars of home value.”
These are not apples-to-apples statements. The winner, No. 12, never mentions money. It addresses the increase as a percentage while the other two less-popular taxes mention money – cents or dollars. One identifies the charge is by the gallon and the other addresses a monthly charge. Phrased this way, who wouldn’t approve of No. 12 over the other two? The statement is so vague it’s hard to calculate its cost.
The poll then retested sales tax and property tax in a later question, but gas tax was not retested.
The plan addressed that the “largest amount of money” should be for fixing roads and uses the poll as support for this conclusion, yet the only question asked on the poll regarding this was on roads. The participants weren’t given a chance to say they thought buses, trains, mass transit, dedicated bus lanes or bike lanes should receive the “largest amount of money.” There was a reason the consultants didn’t want the poll to be made public. It’s obvious it was designed to produce a particular answer – that a half-cent sales tax for roads is the only way to have a majority of voters say yes.
As we look at the crosstabs, the percents and the questions, we are more convinced that this tax will fail miserably, as it should.
We even heard that a recent, non-biased, larger-sampled poll of just Democrats showed this tax can’t pass with that group. That kills this tax. Go Hillsborough’s poll shows if you break down the “for or against” the one-half-cent increase in sales tax by party, Democratic support is the only way to pass this tax.
For Against
Democrats 50% 34%
Republicans 28% 41%
Independent 22% 25%
This tax will fail with the voters, so why all the smoke and mirrors to convince the County Commission to place it on the ballot?
The only conspiracy theory we can come up with is money. We believe those who are heading this charge want to be hired to run the losing campaign and continue to be paid by the County for additional studies.
These people have already soaked the taxpayers for close to $1 million for this sloppy work. Why not keep the money flowing? There is maybe another $500,000 in County contracts for more research on the transportation issue and possibly a couple of million for a campaign. The only tracks that are going to be built by this effort is for the consultant’s money train.

Patrick Manteiga’s Opening Speech on Ending the Cuban Embargo

Below is a transcript of Patrick Manteiga’s opening speech before his debate over ending the Cuban Embargo on Tuesday, June 30, at the Poynter Institute. (published in La Gaceta on July 3.)

“I believe most Americans don’t even understand the embargo.
“One of the big issues to address is the language used by embargo supporters. What is commonly called an embargo here is labeled by the Cubans as a blockade. An embargo is ‘an official ban on trade or other commercial activity with a country,’ while a blockade is ‘the act of sealing off a place to prevent goods and people from entering or leaving a place.’
“If U.S. policy was just focused on our trade activity with Cuba, embargo would be an accurate description, but years of study and listening to people in the U.S. and Cuba have led me to believe blockade is a more accurate word to describe U.S. policy.
“The Foreign Assistance Act of 1961, the Torricelli Act of 1992 and the Helms-Burton Act of 1996, in combination with placing Cuba on the list of terrorist nations and a host other policies, legislation and rules have combined to stifle trade and travel by U.S. companies and citizens. This spider web of sanctions was also designed to intimidate foreign countries, foreign banks and foreign companies from trading with Cuba, hence the blockade.
“A provision of Helms-Burton requires our trading partners to certify the products they sell to the U.S. don’t contain Cuban raw materials or intermediates. This trade sanction discourages countries from buying anything from Cuba. Why risk the ability to sell goods to the United States, one of the largest consuming countries in the world, by buying anything from Cuba?
“Another brick in our blockade is a rule that allows U.S. companies and individuals to sue, in U.S. courts, foreign entities that have profited from the use of confiscated U.S. property in Cuba. Of course, this confiscated property dates back to the early 1960s. So it’s really unclear to foreign countries and companies if trade or investment in Cuba could somehow be linked to these ‘confiscated properties.’ The goal of this provision is the same as the last, to scare foreigners from doing anything with Cuba.
“Our laws even prohibit foreigners from entering this country if their companies have somehow trafficked in U.S. property confiscated by Cuba. An example is the Toronto-based Sherritt Corporation. Its officers, executives and their families are not allowed a vacation at Busch Gardens or a visit anywhere in America because part of its nickel mining operations in Cuba is located at an old U.S. owned mine.
“Part of our blockade, dating back to the 1960s, is a rule that requires ships that visit Cuban ports to stay out of U.S. ports for six months after that visit. Imagine the extra fees charged by shipping companies to Cuba because of this. Your ship is 90 miles from the largest importer in the world, yet you can’t continue to a U.S. port.
“Until just recently, the U.S. falsely placed Cuba on the list of terrorist nations. That placement caused foreign and U.S. banks that handled Cuban transactions to prove that the Cuban money in their banks wasn’t linked to terrorist activities. How do you prove that? The chilling effect of this rule was recently demonstrated in February of 2014 when M&T Bank stopped handling the banking for Cuba’s UN office and the Cuban Interests Section in Washington, D.C. Only in the last few weeks did a US bank agree to take Cuba as a client.
“Our efforts raised the price of goods, shipping and banking for anything Cuba imported, resulting in Cuba paying more for everything compared to its island neighbors. These laws also hurt Cuba’s exports, handicapping this poor country in building its economy. The U.S. has made a concerted effort to slow foreign investment.
“Our superpower of a nation has squeezed this small country of 11 and a half million people. The U.S. has tried to destabilize and remove the Cuban government at every opportunity. We twisted the arms of allies to back us in our efforts to crush the Cubans but after more than 55 years, they can no longer stomach our failed, vengeful and ugly policies. For 18 years, the U.N. has overwhelmingly voted for the U.S. to end our disastrous policy. The world wants us to drop this blockade. They know, as I do, that Cuba is poor not just for its economic decisions but because of the U.S. blockade and sanctions.
“Our policy has been to starve the Cuban people until their level of dissatisfaction and discomfort is so great that they overthrow their government and replace it with one of which we approve. Besides the fact this policy hasn’t worked, its cruelty should compel our great nation to end it. America is better than this.
“A small and ever-shrinking number of the self proclaimed Cuban exile community and their political friends still support the embargo-blockade but have run out of ways to defend it. They are now only left with telling you that Fidel Castro is too evil to trade with; that he is an absolute dictator who will somehow become more absolute if we sell him Florida strawberries, milk, tomatoes and orange juice. Don’t they know Fidel Castro hasn’t led Cuba since 2008?
“For decades, this group has controlled the information disseminated in America regarding Cuba. After the fall of the Soviet Union, Cuba was no longer our natural political enemy, yet our Cuba policy became more draconian. Americans were told that Cuba’s human rights record was so miserable compared to everywhere else in the world that we had to punish them. We were led to believe that Cuba kept its people in line with machine guns and tanks. Cuba was sponsoring worldwide terrorism. They were our enemy.
“The deception required that U.S. citizens couldn’t travel to Cuba. Cubans who immigrated here for economic reasons had to swear the reasons were political. People who questioned these intricate fabrications were attacked, shunned, politically challenged and were always called communists. Even our media was afraid to challenge this story line.
“Thousands of U.S. citizens have now been to Cuba and the genie is out of the bottle. The reality of Cuba is not what we were told. Cuba’s human rights record is better than many of our good international friends. Women and Afro-Cubans are treated as equals to light-skinned men.
“Gays are not persecuted. Religious diversity is allowed. Education and health care are offered for free to everyone. Does Cuba offer an independent press, no; freedom of political expression as we know it, no. Do we blockade other countries that have these deficiencies, no.
“After visiting Cuba, who comes away believing it is worse than Saudi Arabia, China or El Salvador?
“Cuba’s inclusion on the list of terrorist nations was due to the extremists in the Cuban-American community exercising totalitarian control on U.S. policy on Cuba. Now that the president is no longer following the lead of these extremists, Cuba has been removed from the list.
“I have met the Cuban government from Fidel Castro to the head of the Cuba National Assembly. I’ve listened to ministers from foreign affairs, tourism, healthcare, imports and the economy. I’ve met with all of the head diplomats assigned to the U.S. since 1999.
“I can tell you these people aren’t our enemy, even though current U.S. policy is to remove them from power. These people want to be America’s friend. They also want America’s acceptance that Cuba is a sovereign nation that will make its own future.
“The benefits of trade, travel and normalized relations with Cuba are big for America and the Bay Area. Cooperation on issues of drug interdiction, the ecology of the gulf and Florida Straits and oil exploration will help safeguard Florida’s shores.
“The poor condition of Cuba’s infrastructure offers opportunities for Florida businesses to help build a new electrical grid, cell towers and port facilities. Florida agriculture will benefit. Our construction industry will be able to compete to develop new hotels, condos and golf courses.
“Travel to Cuba adds many more flights out of Bay Area airports. More cruise ships will call Tampa home as they add Cuba as a port of call. Container traffic will increase
“Best of all is that our area will reunite with its closest foreign neighbor. We have been separated for so long that few really remember just how important and special that relationship was.”

Silhouettes profiles Joan Rixom

Silhouettes
By: William March

Printed May 29, 2015

England, says Joan Rixom, “is a small island.”
When she was growing up in Newcastle, a mining and shipbuilding town in the northeast of England, the island seemed to offer limited opportunity for young people.
Elderly people and neglected kids in Tampa can be grateful she felt that way.
It’s the reason Rixom ended up in Tampa, where she has become one of the foremost workers in two crucial programs that depend solely on volunteers to help some of the most vulnerable people in society.
Rixom has put her career skills as a nurse and nurse educator to work as a “long-term care ombudsman,” one of a corps of volunteers who check to make sure nursing homes and other long-term care facilities are taking proper care of their residents.
Without them, many nursing home residents who lack attentive family members would have no independent person checking on their welfare.
She’s also a volunteer in the state guardian ad litem program, which provides court advocates for children who are under state supervision because of family abuse or neglect.
The guardians are needed because in a typical case involving child abuse, neglect, foster care or state custody, the state agency and the parents may have lawyers, but there’s no one in the legal system whose sole job is to speak for the welfare of the child.
Last month, the state Department of Elder Affairs announced that after eight years in the long-term care program, Rixom had been named Ombudsman of the Year.
“All should admire her stamina and commitment to others,” said Lynn Penley, manager of the program for West Central Florida.
Rixom, 77, and her husband Roger live part time in Apollo Beach and part time in one of several houses they’ve renovated in Ybor City. Both are retired after long careers.
Today, she devotes around 20 hours a week to her demanding volunteer tasks, which involve a lot of driving, walking and working with bureaucrats, at an age when most people think mostly about taking it easy.
She doesn’t seem eager to talk about her motivations or feelings about the work.
When she retired, she said, she realized that if she weren’t volunteering, “I’d have to do housework.”
“I’m not good at it, and I don’t like doing things I’m not good at.”
But in a conversation in their tiny 5th Avenue house, both speaking in accents from their native England, Roger is a bit more forthcoming.
“She’s always been a carekeeper of some kind, from when she was growing up with a younger sibling to raising children to being a nurse,” he said.
“I feel immense pride in what she’s done, but I’m not surprised.”
Rixom was born just before the outbreak of World War II, to a father who was a blue-collar worker in Newcastle’s mining and shipbuilding industries and a mother who worked occasionally as a maid.
Like many English children, she didn’t see much of her father until the war was over – he was in the army, mostly in Europe. She started helping take care of her younger brother at an early age.
She knew from early in life that she would be a nurse.
“I don’t remember ever giving a thought to why or how,” she said. “I just knew it was what I wanted. I was one of the lucky ones who knew what I wanted to do.”
She got married young, at least by today’s standards, and not long after she started her nursing career in England, she and her husband moved to Toronto, where he found better job opportunities.
They ended up in Oshkosh, Wisconsin, where she trained for a specialty as an intensive care nurse, and then moved into nursing education. Eventually she became director of a three-year “diploma program” for training nurses, now phased out and replaced by bachelor’s degree programs.
She and her husband then moved to Atlanta, where she headed a hospital’s continuing-education department for nurses.
That’s also where her first marriage ended, and she met Roger, another émigré Brit and a member of a circle of friends with connections to the old country.
He had had an even more cosmopolitan career, working for the chemical company Unilever in Liverpool, South Africa and Germany.
He’s the same age as the world’s most famous Liverpudlian, as they’re called, Paul McCartney.
“No, I never met him,” he says without being asked when a reporter mentions the Beatles, and managed to miss to grow up without ever even hearing the Beatles play in their hometown – it’s a big town.
Joan and Roger have now been married for 28 years, have five children from their previous marriages and a dozen grandkids – “a wonderful blended family” who all enjoy each other’s company, she said.
Her ombudsman work involves visiting facilities where her clients live to check on complaints by residents or their families. Her caseload includes 15 local facilities.
As a guardian ad litem, she handles the cases of six children.
As a veteran and unusually skilled volunteer, she’s also a field trainer for other new volunteers.
“We find out if the residents are satisfied with the care they’re getting, that they’re being treated well, they’re in a secure area, they’re happy with the meals they get,” she said.
The complaints often involve cleanliness, lack of privacy, food or finances. Ombudsmen also check on such issues as discharges and evictions and medication administration.
In some cases, an ombudsman must get permission from the state to initiate an investigation, which can involve questioning staff and checking records. It’s not like a law enforcement investigation – ombudsmen don’t have subpoena power and depend on cooperation from the administration of the home.
“We try to work cooperatively with the administration,” she said. “For the most part they work cooperatively because they also want their residents to be happy.”
In rare cases – it’s happened to Rixom only once in eight years – when the ombudsman doesn’t get the necessary cooperation or results, they can refer the matter to the state Agency for Health Care Administration, which regulates and licenses long-term care facilities with the force of law.
The ombudsman program is run by the state Department of Elder Affairs, which recognized Rixom as ombudsman of the year.
According to its figures, there are 321 volunteers statewide in the program, who completed 6,077 facility assessments, traveling more than 360,000 miles to do so, and worked an estimated 91,790 unpaid hours.
If that sounds like a lot, there are 679 nursing homes in Florida with 83,129 beds and about 73,000 residents, plus 3,042 licensed assisted living facilities with 85,000 beds, according to the Florida Health Care Association, a trade group.
Nearly 60 percent of those residents don’t receive visits from family members and friends, according to the Department of Elder Affairs web site.
“It’s shocking,” Rixom said. “It’s like they were dumped.”
The need for more volunteers, she said, is always pressing – “People burn out, or move away.”
She got into the work, she said, because, “We saw an advert.”
“I tried it and liked it. I could use my background. It’s very rewarding.
The need for volunteers is so great, and the rewards so satisfying, that retiree volunteers like Rixom tend to want to remain in the job for a long time.
Occasionally, a volunteer will try to work too long, she said, and the director of the program will have to “ease them out.”
How long does she want to remain?
“That’s a good question,” she responded. “The best answer is, as long as I’m capable of doing a good job. I want somebody to tell me if I’m not.”
Rixom discusses her work professionally, giving concise, direct answers to questions. Even at 77, she’s clearly a long way from being eased out.
“That’s why I usually don’t discuss my age.”

A Profile of Dr. Ken Atwater, HCC President

Silhouettes (published May 8, 2015)
by: Tiffany Razzano

Dr. Ken Atwater

When Dr. Ken Atwater first accepted the role of president of Hillsborough Community College (HCC) in 2010, he knew that before anything else he needed to learn as much as he could about his new community.
He’d held leadership positions at community colleges around the country and had nearly 30 years of experience as an administrator when he joined HCC, including his most recent role as president of South Mountain Community College in Phoenix, Arizona.
But Tampa was a unique community and HCC, an urban, multi-campus community college, was a unique school. Plus, he was brand new to the area. So he wanted to know what made it tick and how it could be better served by HCC.
Each of the previous colleges Atwater worked for “had the same values and goals, but they were still very different,” he said. “They each truly reflected the community they served.”
So for eight months, he met with anyone who would talk to him – political leaders, religious institutions, civic organizations, business owners, even administrators from the University of South Florida, the University of Tampa and St. Petersburg College.
“If you’re going to be an effective leader of any community college, then you’ve got to be in there with the community,” Atwater said. “I went on somewhat of a listening and learning tour when I got here. I spent most of my first year reaching out to all aspects of this community.”
It was also a good way to gauge HCC’s role in the community.
“I was able to get a good feeling about how people in the community felt about the college,” he said. “I also asked them if the college could do something for them, what would it be?”
Atwater grew up in Jackson, Tennessee, where his mother worked in a department store and his father worked for the Tennessee Valley Authority.
He attended Murray State University, a four-year college in Murray, Kentucky.
“I always say I would have made a great community college student,” he said.
He recalled being overwhelmed during his freshman year.
“I was a good student, but undecided,” he said.
During one class, which was rather large, a professor and graduate assistant would often walk in, assign students a number, hand them an assignment and then leave.
“I would have excelled in a smaller classroom environment,” he said.
In 1977, Atwater earned a Bachelor of Science degree in speech, theater and sociology. He stayed at Murray an extra year and in 1978 he earned his Master of Science degree in guidance and counseling.
Later in his career, he graduated from the Executive Leadership Institute of the League for Innovation in the Community College as well as the Institute for Leadership Effectiveness at the University of Tennessee. And in 1989, he earned his doctorate in higher education with a focus on community colleges from Southern Illinois University in Carbondale, Illinois.
It was during his junior year at Murray that he realized what he wanted his career path to be.
“I decided I wanted to be a community college president,” he said.
He had two mentors – friends who were several years older than he – who were working toward becoming community college administrators.
“So I got to watch their careers grow,” Atwater said. “And they would talk to me about what it means to be a community college educator.”
From Murray, he returned home to Jackson and took a job as a counselor at Jackson State Community College. He worked his way up to dean of student affairs.
From there, he climbed the community college ladder.
“These moves were all made with the idea that I was gearing up to become president of a community college, to lead an institution as dynamic as this institution, [HCC,]” he said.
He spent time as dean of students at Catonsville Community College in Catonsville, Maryland, followed by a move to Midlands Technical College in Columbia, South Carolina, where he was vice president for Student Development Services.
Atwater headed back to Maryland, where he served as vice president and dean of students at Howard Community College in Columbia. This was followed by five years as vice president for student services at Kellogg Community College in Battle Creek, Michigan.
He spent nine years at South Mountain before coming to HCC.
These various roles “gave me a thorough understanding of what is needed to lead a community college,” he said.
When he applied for the job at HCC he already knew the college’s then-current president, Dr. Gwendolyn W. Stephenson, who was retiring, through a national network of African-American community college administrators.
“At the time, there were only 60 to 70 African-American community college presidents when I came on board,” he said, “and there are about 1,200 colleges. It’s a very small network.”
So Stephenson was a mentor for Atwater.
“I learned about the college from her before I was hired,” he said. “So what I had to do when I came in was learn the community.”
At HCC, he identified three pillars of success. Community collaboration and partnerships were one of these pillars.
It was something the college was already doing well, he said, working closely with various corporations and industries in the county to offer certification and specialized degrees – from the automobile industry to special programs for companies like TECO Energy and Amazon to the police and firefighter academies.
“These partnerships were already embraced by the community,” he said. “I wanted to build on that. And it’s not just me, it’s the team who constantly works on renewing these partnerships and building on these partnerships.”
The second pillar he identified was student success and graduation completion. He wanted to target not only students who are likely to drop out, but also those who take a few classes at HCC before moving on to a four-year institution. He’s encouraging students to earn their two-year degree before transferring to another school, and also reinforcing the importance of certification or two-year degrees for certain fields.
“If you’re going to work in the 21st century, a post-secondary education is a mandate,” Atwater said, whether you want to become a doctor or a welder. “Whatever choice you pursue as a career, you need that education.”
In nearly five years at HCC, he’s seen the number of students earning a two-year degree increase.
“I judge my success by the number of students whose hands I shake at graduation each year,” he said.
The third pillar for success is the use of state-of-the-art technology on campus. The college is continuously updating outdated technology infrastructure.
“We live in a tech-based world,” he said. “This is the information age. We’re constantly sprucing up our tech base here.”
Over the past several years, Atwater has also become a community college leader on a national level.
He’s currently chair of the American Association of Community Colleges Board of Directors. The organization represents the nearly 1,200 two-year, associate-degree granting colleges in the country. Initially, he was elected to serve on the 32-member board, which eventually elected him chair.
“So I’m at the forefront of advocacy for community colleges on a national level,” he said.
He’s been invited to speak at the White House on the subject and has worked directly with Vice President Joe Biden on the topic.
“It’s a very aggressive leadership role,” he said.
One of the group’s goals at the moment is making it easier for students to obtain Pell Grants by shortening the application process. It is also working to change a policy that prevents individuals who default on student loans from being eligible for Pell Grants.
“That’s the closing of the door on a lot of people who wouldn’t be able to attend community college otherwise,” Atwater said. “We hope to decouple eligibility for Pell from loan default.”
In Tampa, he serves on the board of directors of the Greater Tampa Chamber of Commerce, the United Way of Tampa Bay, the 1844 Council of the Tampa Metropolitan YMCA, St. Joseph’s Hospital, the MOSI National Board, and sits on the CEO Council.
He’s also the chair-elect of the Tampa Hillsborough Economic Development Corporation.
“I’m really excited about doing this,” he said. “Our goal is simple: What’s best for Tampa Bay?”
He added, “I love being here at HCC and in Tampa. I love what I do.”