Published Dec. 30, 2016
By: Mike Merino
Over the years, the Tampa Bay radio scene has had its share of great ones who have come and gone. But amidst the sea of countless music and talk show personalities that permeate that magical box on the dashboard of our cars and home stereo systems, few have stood the test of time as successfully as WFLA 970 radio host Tedd Webb. His name and voice have been a mainstay in Tampa`s nationally recognized, and always growing, entertainment market. His social and intellectual impact on our community is immeasurable. This talented media star has been shinning strong for over 53 years, and there`s no glimpse of retirement in his future. I sat down with Tedd to get some of his thoughts on his illustrious media career and the state of radio`s future.
Why did you choose a career in radio?
I was singing with a band for two years, but my voice started cracking and they kicked me out. I was 14 years old at the time. A friend, John Madiedo, told me WALT radio station was having a “contest” and if you won, you could be a disc jockey on weekends. I went to the station for the so-called “contest,” which turned out to be an audition for a weekend slot. I didn’t get the job. I was pitted against a bunch of 20- and 21-year old guys with experience. I saw the guy on the air working in an air-conditioned room – we didn’t have AC at my house growing up. He had 10 phones loaded with young ladies calling in requests, AND there was no heavy lifting: BINGO! I found what I wanted to do for life. I hung around the station and Paige Kinsey, one of their weekend guys, gave me “hi time” and instructed me on how to run the board [controls] and how to ready commercials. He would tape me after the station went off the air and allowed me the chance to learn. Before long, I became one of their high school correspondents [Jesuit High], and from there to a weekend slot. The rest is history. Here I am 53 years later.
What’s been your most significant radio accomplishment?
In 1986 I was awarded the Toastmasters International Communicator of the Year. I took a nun, Sister Rosalie, as my date that night to receive the award. She inspired me to be a public speaker when I was going to school at St Joseph’s. She forced me to give five-minute speeches, while others were only given a two-minute assignment. I owe everything to her!
Who was the craziest celebrity you ever interviewed? What did he/she do that was so memorable?
National Football League bad boy John Matuzak, who is now deceased but was 6’8” and 275 pounds, showed up at the radio station with a girl whom my mom used to babysit. Her name was Eileen, but she was going by Candy then. When he found out we knew each other he got jealous and threatened to kick my ass. Because of the massive amounts of steroids he was taking, he thought she was an ex-girlfriend of mine. We went to commercial break for eight minutes before the situation was settled. WOW, that was a close one!
Has social media changed radio?
We at the station are doing a great job with social media. It has become the focus of what we do; the on- air stuff is secondary nowadays. Our streaming numbers are through the roof and we utilize the Internet as much as possible. We have adapted rather well and use Twitter and Facebook a lot to promote the show and other interests that I have.
Where do you see radio in 20 years?
I think radio is shrinking in influence. Young kids don’t rely on the radio to determine what is hip – they get that from social media and other sources. They download their music from the Internet; they don’t sit around waiting for the same seven songs to be played every 63 minutes. Radio is a compacting business, not expanding. When Rush Limbaugh is heard on 600-plus radio stations, it means he’s put 600-plus announcers out of work. Glenn Beck, Sean Hannity, Michael Savage, etc. – do the math, that’s a lot of announcers replaced by syndication. On the music end, there are voice-over DJs. One guy gets off the air, goes into another studio and does voice tracking for four or five other stations across the country. There goes another four or five jobs. Not a good sign for the future if you are starting out in the biz.
What is your advice for young people entering the industry?
I tell them not to get in the business. Why? It’s like pro athletes. Only a handful of the many who try are going to make it. Go to school. Earn a degree in a profitable field with a future. I warned my son Lee eight years ago NOT to get into the biz. He didn’t listen. Here he is eight years later, still working part-time, with little chance of promotion. He is reconsidering his career choice right now. Go to school or learn a trade, but broadcasting is not one of those fields I would recommend to anyone.
By: Tiffany Razzano
Originally appeared in the July 15, 2016 edition of La Gaceta Newspaper
It’s not often that a business survives 100 years. It’s even less likely that a company with such vast history will remain in the hands of a single family the entire time.
This is part of what makes the story of Ybor City’s La Segunda Bakery, which celebrated its centennial anniversary last year, so amazing.
“I’ve read about this. I’ve heard that the third generation is the one that usually fails,” said Copeland Moré, the fourth-generation owner of the bakery known for its authentic Cuban bread. “So I have to give a lot of credit to my dad, [Tony,] and his cousin, [Raymond.] They were really just hard workers. There’s really no other way to put it.”
Copeland said the driving force that has kept the family bakery in business is a shared passion for the bread that has continued from generation to generation. Even today, his father, who is now 74 and co-owns La Segunda, comes into work every morning and often puts in a full work day. “He loves it. He doesn’t ever want to retire. He doesn’t want to just go home and lay around, just sit there,” Copeland said. “He wants to stay active and be involved in the business.”
Copeland added, “And there’s part of that in me too. I love it. I love talking about it. That’s how the business carries on and becomes a family legacy.”
La Segunda was founded by Copeland’s great-grandfather, Juan Moré. Hailing from Spain’s Catalan region, he traveled to Cuba to fight in the Spanish-American War in the late 19th century. This was where he fell in love with authentic Cuban bread and learned how to make it himself.
After the war, like many others, he was drawn to Ybor City during its cigar boom, with one goal in mind: opening a bakery. At the onset of World War I, he joined a small baking cooperative that opened three bakeries: La Primera, La Segunda and La Tercera. When the other two folded, Juan purchased La Segunda in 1915. He made a name for himself supplying local restaurants, such as the Columbia, with bread, and residents of the district knew La Segunda was where they could purchase authentic Cuban bread.
Over the years, the business passed on to other family members, first to Copeland’s grandfather, and then to his father and his father’s cousin. It was Tony and Raymond who started the company’s wholesale operations in the mid-1990s.
The Columbia Restaurant Group began making its wholesale food purchases through food distributor Sysco. When the Columbia made the change, they told Sysco: “We need La Segunda bread.” So Tony and Raymond figured out a way to freeze and ship the bread, which opened up opportunities to get their product to new customers.
Meanwhile, Copeland, who worked in the bakery as a child and teenager, doing everything from delivering bread to packing cookie boxes, never thought he’d enter the family business. “I grew up in the bakery,” he said. “It was always a big part of our family … But I never thought I’d run it one day.”
His father never pressured him to feel like he had to enter the family business and instead encouraged Copeland to pursue his own interests. His father had a PhD in chemistry, teaching for a while and even had an offer with a chemical company. But his father felt compelled to take over La Segunda. “It was a business that I don’t think my dad really wanted me to be exposed to,” Copeland said. “He was there long hours. We are open 24 hours a day.”
After graduating from Berkeley Preparatory School, Copeland headed to Ohio, where he studied business at Miami University. He returned to Tampa and began working at his friend’s company, Franklin Street Financial, a real estate financing company. Then the real estate bubble burst in 2008. The company hung out – and today is doing well, Copeland said – but he began to rethink what he wanted to do for a living.
At the time, Raymond was ready to retire from La Segunda. So Copeland decided to step up and become co-owner of the family business. “The opportunity happened really organically,” he said. “I weighed all the options, looked at the numbers, met with everyone and made a decision. It was a big opportunity. I felt we had a great brand and a great product.”
He also saw the chance to modernize the company, a bit, while retaining its old-world charm that is such a draw for customers. The first thing he did was build a website for La Segunda.
Next, the father-son team looked to rebrand the company. “If you say ‘La Segunda’ to people, they’re like, ‘Oh yeah, great bread,’ but they don’t come here,” Copeland said. “They know our bread from the Columbia and other local restaurants.”
There had always been a large divide between La Segunda’s wholesale business and its café business, where they sold bread, sandwiches, pastries and coffee. So they looked to improve the café side of the business. “It was just about rebranding it a little bit so people were aware of it being a destination and show them that it’s a different concept than Panera Bread or wherever else you might get a sandwich,” Copeland said.
They renovated the building, making it more trendy and appealing, while still offering an old-school feel of a century-old business. “I feel the most important part of marketing is making sure the internal stuff looks good and is functioning,” he said.
He also brought in a digital register, allowing the café to accept credit cards for the first time. He also focused on customer service. “We wanted people to come in and feel like they’re part of the family and also get served quickly,” he said. While the café doesn’t offer seating, “we want people to come in and out fast without being rushed. We want families to see what an old-world bakery is like and take their time. But once they make their decision, we get them out fast.”
Café sales improved drastically with the changes. Though wholesale sales still make up the bulk of La Segunda’s business – wholesale accounts for 75 percent of all business for the bakery – café sales tripled, Copeland said.
He also brought a pair of fresh eyes to the wholesale end of the business. His father and cousin had done a great deal to grow that side of the company. But as La Segunda began to provide bread to national chains – World of Beer, Beef ‘O’ Brady’s, Larry’s Giant Subs – Copeland saw an opportunity. “We market towards the markets that already have distribution established” thanks to these chains, he said. “We have sales reps that really hammer those markets and work on expanding our distribution.”
Today, La Segunda Cuban bread is used by restaurants from Seattle to Texas and throughout the East Coast, he added. As the Cuban sandwich gains popularity throughout the country, more and more restaurants are offering it on their menu. “But they put it on hoagie bread of Italian bread because they don’t know any better,” Copeland said. “They don’t know that they can get handmade Ybor City bread. Now we can get it to them.”
Despite the growth and changes, La Segunda retains its family feel, Copeland said. Many employees have worked for the bakery for decades. Sheila, who works up front, has been with the company for 44 years. Many of the master bakers have worked for the bakery for 20 or 30 years. “We’re fortunate a lot of the staff has stayed with us,” Copeland said. “Making Cuban bread way we make it is difficult. There’s no air conditioning in the back of bakery. So they’re really at the mercy of the elements and the weather. Being able to adjust and know this flour is different from that flour and today there’s more humidity and it’s hotter out and making all those adjustments takes years and years of experience of working with the dough and touching the dough. Without those guys there wouldn’t be Cuban bread the way people taste it.”
Copeland has also become involved with the Ybor City Chamber of Commerce. In May, he was inducted as chair of the chamber board. He started out as a board member five years ago, before becoming treasurer and then incoming chair.
He has a big year planned for the chamber. He plans to create a small business council, which would offer resources and information to small business owners. “I feel like what a chamber should be to a district is to really help small businesses and I think it’s something we’ve lost focus on a little bit over the years,” he said.
He added, “Big businesses move in and the government gives them tax incentives, and this and that, and small businesses don’t really get anything. We want to help them get into business and stay successful.”
The chamber will also rebrand some of its seminal events to make them more family friendly. “We want Ybor City to be thought of as family friendly and not just night clubs and bars and a part district,” Copeland said. “There’s a lot of history here and people should know about it.”
He added, “It’s an important organization for me and our family, so I definitely want to give back. It’s important to give back to the district that has done so much for us over the years.”
By: William March
Printed May 29, 2015
England, says Joan Rixom, “is a small island.”
When she was growing up in Newcastle, a mining and shipbuilding town in the northeast of England, the island seemed to offer limited opportunity for young people.
Elderly people and neglected kids in Tampa can be grateful she felt that way.
It’s the reason Rixom ended up in Tampa, where she has become one of the foremost workers in two crucial programs that depend solely on volunteers to help some of the most vulnerable people in society.
Rixom has put her career skills as a nurse and nurse educator to work as a “long-term care ombudsman,” one of a corps of volunteers who check to make sure nursing homes and other long-term care facilities are taking proper care of their residents.
Without them, many nursing home residents who lack attentive family members would have no independent person checking on their welfare.
She’s also a volunteer in the state guardian ad litem program, which provides court advocates for children who are under state supervision because of family abuse or neglect.
The guardians are needed because in a typical case involving child abuse, neglect, foster care or state custody, the state agency and the parents may have lawyers, but there’s no one in the legal system whose sole job is to speak for the welfare of the child.
Last month, the state Department of Elder Affairs announced that after eight years in the long-term care program, Rixom had been named Ombudsman of the Year.
“All should admire her stamina and commitment to others,” said Lynn Penley, manager of the program for West Central Florida.
Rixom, 77, and her husband Roger live part time in Apollo Beach and part time in one of several houses they’ve renovated in Ybor City. Both are retired after long careers.
Today, she devotes around 20 hours a week to her demanding volunteer tasks, which involve a lot of driving, walking and working with bureaucrats, at an age when most people think mostly about taking it easy.
She doesn’t seem eager to talk about her motivations or feelings about the work.
When she retired, she said, she realized that if she weren’t volunteering, “I’d have to do housework.”
“I’m not good at it, and I don’t like doing things I’m not good at.”
But in a conversation in their tiny 5th Avenue house, both speaking in accents from their native England, Roger is a bit more forthcoming.
“She’s always been a carekeeper of some kind, from when she was growing up with a younger sibling to raising children to being a nurse,” he said.
“I feel immense pride in what she’s done, but I’m not surprised.”
Rixom was born just before the outbreak of World War II, to a father who was a blue-collar worker in Newcastle’s mining and shipbuilding industries and a mother who worked occasionally as a maid.
Like many English children, she didn’t see much of her father until the war was over – he was in the army, mostly in Europe. She started helping take care of her younger brother at an early age.
She knew from early in life that she would be a nurse.
“I don’t remember ever giving a thought to why or how,” she said. “I just knew it was what I wanted. I was one of the lucky ones who knew what I wanted to do.”
She got married young, at least by today’s standards, and not long after she started her nursing career in England, she and her husband moved to Toronto, where he found better job opportunities.
They ended up in Oshkosh, Wisconsin, where she trained for a specialty as an intensive care nurse, and then moved into nursing education. Eventually she became director of a three-year “diploma program” for training nurses, now phased out and replaced by bachelor’s degree programs.
She and her husband then moved to Atlanta, where she headed a hospital’s continuing-education department for nurses.
That’s also where her first marriage ended, and she met Roger, another émigré Brit and a member of a circle of friends with connections to the old country.
He had had an even more cosmopolitan career, working for the chemical company Unilever in Liverpool, South Africa and Germany.
He’s the same age as the world’s most famous Liverpudlian, as they’re called, Paul McCartney.
“No, I never met him,” he says without being asked when a reporter mentions the Beatles, and managed to miss to grow up without ever even hearing the Beatles play in their hometown – it’s a big town.
Joan and Roger have now been married for 28 years, have five children from their previous marriages and a dozen grandkids – “a wonderful blended family” who all enjoy each other’s company, she said.
Her ombudsman work involves visiting facilities where her clients live to check on complaints by residents or their families. Her caseload includes 15 local facilities.
As a guardian ad litem, she handles the cases of six children.
As a veteran and unusually skilled volunteer, she’s also a field trainer for other new volunteers.
“We find out if the residents are satisfied with the care they’re getting, that they’re being treated well, they’re in a secure area, they’re happy with the meals they get,” she said.
The complaints often involve cleanliness, lack of privacy, food or finances. Ombudsmen also check on such issues as discharges and evictions and medication administration.
In some cases, an ombudsman must get permission from the state to initiate an investigation, which can involve questioning staff and checking records. It’s not like a law enforcement investigation – ombudsmen don’t have subpoena power and depend on cooperation from the administration of the home.
“We try to work cooperatively with the administration,” she said. “For the most part they work cooperatively because they also want their residents to be happy.”
In rare cases – it’s happened to Rixom only once in eight years – when the ombudsman doesn’t get the necessary cooperation or results, they can refer the matter to the state Agency for Health Care Administration, which regulates and licenses long-term care facilities with the force of law.
The ombudsman program is run by the state Department of Elder Affairs, which recognized Rixom as ombudsman of the year.
According to its figures, there are 321 volunteers statewide in the program, who completed 6,077 facility assessments, traveling more than 360,000 miles to do so, and worked an estimated 91,790 unpaid hours.
If that sounds like a lot, there are 679 nursing homes in Florida with 83,129 beds and about 73,000 residents, plus 3,042 licensed assisted living facilities with 85,000 beds, according to the Florida Health Care Association, a trade group.
Nearly 60 percent of those residents don’t receive visits from family members and friends, according to the Department of Elder Affairs web site.
“It’s shocking,” Rixom said. “It’s like they were dumped.”
The need for more volunteers, she said, is always pressing – “People burn out, or move away.”
She got into the work, she said, because, “We saw an advert.”
“I tried it and liked it. I could use my background. It’s very rewarding.
The need for volunteers is so great, and the rewards so satisfying, that retiree volunteers like Rixom tend to want to remain in the job for a long time.
Occasionally, a volunteer will try to work too long, she said, and the director of the program will have to “ease them out.”
How long does she want to remain?
“That’s a good question,” she responded. “The best answer is, as long as I’m capable of doing a good job. I want somebody to tell me if I’m not.”
Rixom discusses her work professionally, giving concise, direct answers to questions. Even at 77, she’s clearly a long way from being eased out.
“That’s why I usually don’t discuss my age.”
Silhouettes (Originally published May 1, 2015)
by: Tiffany Razzano
Father Carlos Rojas
In his late teens, Father Carlos Rojas found divine inspiration in the most unlikely place: the movie “Braveheart.”
More specifically, this inspiration originated from the film’s tagline: “Every man dies. Not every man really lives.” Every time he glanced at the DVD box, the words seemed to jump off the packaging to speak directly to him.
“This was really the start of my own personal, spiritual journey,” said Rojas, now 38. “I was living in this world, but I was longing for something more. I was looking for something that would help me feel less empty and wanting more.”
The phrase didn’t leave his mind and forced him to think about his own path.
“I wanted to do something I could do the rest of my life and not just make money, but be happy and fulfilled with it,” he said. “Because of that movie I kept asking myself, what’s going to be that thing that I do with the rest of my life so that I live life to the fullest? Little by little, I landed on priesthood.”
He’d grown up in a Catholic household in Puerto Rico. His father was a deacon at their church and he attended Mass on a regular basis.
“So I was raised in a Catholic environment,” he said. “It was very sheltered in many ways.”
At 15, his family relocated to Tampa and he was enrolled at Chamberlain High School. This was an eye-opening experience for Rojas.
“I came to the United States from this little island and things were huge to me,” he said. “I was learning about different cultures and people for the first time.”
He graduated from high school in the mid-1990s and attended the University of South Florida.
But he was uncertain about what he wanted to do with this life, and switched majors several times.
He loved the social aspect of college though. He joined the fraternity Sigma Lambda Beta, becoming president of the group, and also became involved with student government on campus.
In the evenings he taught Latin dance in Ybor City, merengue and salsa, enjoying the nightlife as many of the local college students do.
During college, Rojas also rarely went to Mass. “If I went five times that would be a lot,” he said.
He added, “It’s not the typical setting for a guy who was called to priesthood. But it was during my college years that I felt the Lord calling me. Through his gentle persistence, he eventually reached me.”
In 1998, he began attending St. John Vianney College Seminary in Miami.
“I felt the calling,” he said.
There he finished his bachelor’s degree in philosophy. Because of the credits he’d already accrued at USF, he could have finished the degree in just under two years. But he enjoyed the environment so much that he dragged it out an extra year to write a 50-page thesis about Michelangelo’s “The Creation of Adam.”
It wasn’t all about academics for him, the pull was about spiritual fellowship as well.
“It’s a place where men come together wanting to learn how to serve God,” Rojas said.
From there he headed to St. Vincent de Paul Regional Seminary in Boynton Beach. There he earned two masters degrees, one in divinity, the other in the arts.
On May 20, 2006, he was ordained a priest.
His first assignment was to St. Clement Catholic Church in Plant City. Its members were predominantly Mexican migrant farm workers.
“It was a whole different world,” he said. “I learned about their life and the injustices they suffer.” He even spent two weeks living in a migrant camp.
“I tried to pick strawberries,” Rojas said. “I lasted 35 minutes. I’m pretty athletic and I don’t know how they do it. I guess they do it out of the love they have for their families and their willingness to make sacrifices for them.”
He remained at St. Clement for four years. During that time, he helped to transform the church’s annual celebration of the Festival of Our Lady of Guadalupe into a large-scale community event.
He was instrumental in moving the festival from the church to the Plant City Stadium, where they held a 5 a.m. mass on the feast day, Dec. 12, with a full mariachi band, and also brought in vendors and carnival rides.
Nearly 5,000 people attended the event that first year.
“It had a pretty powerful impact on the people,” Rojas said.
He spent a year at Our Lady of the Rosary in Land O’Lakes before being called up to serve Nativity Catholic Church in Brandon, the largest church in the diocese, where he spent two years.
From there, he was abruptly called up to serve the migrant community again, this time at the Our Lady of Guadalupe Mission in Wimauma.
He was brought in not long after the pastor, who had previously served the church, was injured in a Sun City bicycling accident.
“He went flying over the handles,” Rojas said. “He hit the concrete head first. It was a mess.”
The priest survived, which Rojas “attribute[s] to the prayers of the people. But he was in no position to lead the mission and do the work a pastor needs to do.”
So Rojas took over the church leadership. During the Lenten season, he led a campaign where parishioners spruced up the church – painting the building, installing new signage, planting flowers and foliage.
“It looks so beautiful now,” he said. “It was quite the masterpiece.”
By then, he’d become known as “the troubleshooter of the diocese.”
So one year ago, he was called in to lead St. Joseph Catholic Church in West Tampa.
Rojas had his work cut out for him. He was called to take over for Father Vladimir Dziadek, who hanged himself last May after being confronted about embezzling church funds.
It would be a tough job. “To be a parish and to have gone through the scandals and challenges they have gone through, of course their spirit was broken,” he said.
He organized a similar program to the one he spearheaded in Wimauma and rallied parishioners during the Lenten season to clean up the church grounds.
But he looked for other ways to bring the parish community together. From the beginning, he noted the diverse cultures represented at St. Joseph. When a group asked to celebrate the feast day for Our Lady Madonna de la Rocha – the patron saint of Italians, he agreed.
Rojas added, “It was a hit. It was just amazing. There were a lot of Italians who hadn’t been to church in a long time who came out to church that day.”
It snowballed from there.
Since then, aside from the Easter season and the Feast of St. Joseph, each month the church has recognized a feast day celebrated by a different cultural or ethnic group – Cubans, Guatemalans, Puerto Ricans.
Even during its annual March Feast, these different groups set up booths serving their native foods and celebrating their cultures.
“We have a place where cultures and religion are celebrated and supported,” Rojas said. “[The March carnival] highlighted not just the beauty of each culture, but our unity as a community.”
On July 19, the Colombian culture will be celebrated at the 11:30 a.m. Spanish Mass. Costa Ricans will celebrate their patron saint on Aug. 2, while Bolivians get center stage on Aug. 3.
Incredibly, because of this, he’s watched his parishioners rally together to overcome “their grief, sorrow and pain.”
“We’re good,” Rojas said. “We’re moving forward. Christ has not abandoned us.”
By Patricia W. Hall
This is the last of our series of seven articles regarding Charter schools and their changing relationship to our community.
As we complete the series of seven articles in La Gaceta today, the study of charter schools by the League of Women Voters of Florida gives direction regarding education principles. Public education is required by the Florida Constitution and recognized as a paramount duty of the state. The constitution establishes local school boards who are accountable to the electorate and are audited for compliance to statute and rule. They should be the sole agency with authority to contract with charter schools to complement the public school system within a district. They should have oversight and enforcement authority and be held responsible for meeting the needs of the students residing within their districts. Read the rest of this entry »
By Patricia W. Hall
This is the sixth in a series of seven articles regarding Charter schools and their changing relationship to our community.
The scariest thing about the charter school industry is the move toward for-profit management, possible influence peddling in Florida government and the lack of transparency. The “Wild West” business model doesn’t work for education. Ample warnings exist in large cities like New Orleans, Chicago and Philadelphia about where this privatization issue is headed. The issues of profit are trumping the public good. Recently at the National Convention of the League of Women Voters (LWV) of the United States, I met the president of the Louisiana LWV. Shocking as this sounds, by September of 2014, ALL public schools in New Orleans will be charter schools! Read the rest of this entry »