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A Tale of Two Cities

This article originally appeared in the March. 23, 2018 edition of La Gaceta
Chairman of the Bored
A Tale of Two Cities
By: Gene Siudut
The prospect of the Rays coming to Ybor City is very exciting and may be the most significant move here since Vicente Martinez-Ybor left Key West. The groundswell is significant and all throughout Ybor City, signs welcome the Rays and proclaim “RaYbor City” the team’s new home.
But there are some who are not happy. Their unhappiness is not about the potential move, possible public funding nor the location of the stadium. It’s about the marketing.
First, a little history.
A little over a decade ago, a few community leaders, such as Carrie West, started the GaYBOR District Coalition in support of the LGBTA community in Ybor City and served as a way for business owners to express their support of equality for all, to paraphrase its mission.
There was a lot of blowback at the time because of the name choice. Many interested parties, including this newspaper, were not in favor of renaming a piece of the district. There wasn’t a problem with its mission, at least as far as La Gaceta was concerned, but changing the name of a piece of the district seemed a bridge too far.
Over a decade later, GaYBOR is still here, and while the coalition is not as visible as it was 10 years ago, it is still strong and relevant. There was never an official name change, but the hub around the corner of 7th Avenue and 15th Street is known as GaYBOR and is marketed as such.
That fact rubs some people the wrong way. They feel that the village in which they grew up has been renamed to serve one group when Ybor was, and is, representative of all cultures.
And now we have the RaYbor issue. There are those who don’t want the team here, don’t want public dollars spent and don’t want Ybor to become subservient to Major League Baseball.
Those are all relevant concerns, but without a funding plan, stadium design, choice of vendors, sponsorships or any other plans save for a site designation, people are trying to split up a pie that has yet to be baked.
Actually, it’s worse. They have no idea what flavor the pie will be, but they know they don’t want it, like a toddler who who’s never tasted broccoli but knows not to eat it.
The Rays chose Ybor City as the team’s future home and in turn, our community is showing the team love. Part of that love is marketing to locals that we are in support of the move. Tampa Bay Rays 2020 was founded to help facilitate that support and several locals have come up with ways to express that support.
One form of support has been with banners throughout the historic district with “RaYbor” emblazoned upon the welcoming messages.
Where RaYbor and GaYBOR diverge in terms of naming is that there is no movement to change the name of any part of Ybor City. They Rays haven’t asked for a change and the creators of the RaYbor name have no desire for any such change. It is just marketing and not meant to insult anyone.
La Gaceta is what some would call a liberal-leaning newspaper. With that moniker, we are often accused of being too sensitive and easily offended by slights that most people would not consider. Being the voice for the voiceless when we can, we take that as a compliment to inform the masses but this is different.
La Gaceta has Ybor’s past, present and future at heart. I hope people out there believe that if we are for this marketing term, the rest of you should take no offense to it as well. It’s no different than hearing people call the Hillsborough River the O’Hillsborough when it was dyed green over the weekend. It’s a fun play on words meant to drive discussion.
So please discuss.
Gene Siudut can be contacted by emailing gsiudut@lagacetanewspaper.com

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